our mission

Our mission is to remove the fears of aging by addressing mistreatment and solving personal, home, auto, and pet problems for seniors 60 and older, empowering them to live with confidence and, most importantly, peace of mind

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The Family

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The Senior

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The Caregiver

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Our mission is to match every senior 60 and older with an Advocate and Ombudsman to:

Remove fears of aging

Many seniors experience fear, anxiety, or uncertainty as they age, often due to financial struggles, loss of independence, or isolation from family and friends. These fears can stem from past experiences of mistreatment, witnessing others being neglected, or a lack of knowledge about available resources. Our advocates help seniors navigate these challenges, ensuring they are heard, supported, and never left to face difficulties alone.

Build long-term trust

Seniors often hesitate to seek help due to past betrayals, skepticism toward services, or fear of being a burden. Many have encountered systems that failed them or felt unheard when they voiced concerns. We work to rebuild trust by providing consistent, compassionate advocacy, proving through action—not just words—that we are here for them. Whether they face mistreatment, neglect, or simply need guidance, our commitment remains unwavering.

Live comfortably at any age

Comfort in aging isn’t just about financial stability; it’s about feeling safe, respected, and in control of one’s life. Many seniors face housing instability, unaffordable healthcare, or the emotional toll of losing loved ones. Some struggle with physical limitations, while others battle loneliness. We ensure that seniors receive the support, advocacy, and protection needed to maintain their dignity and quality of life, no matter their circumstances.

Protection from mistreatment

No senior should suffer abuse, neglect, or exploitation—yet too many do. Whether it’s financial fraud, medical neglect, or mistreatment in a care facility, the consequences can be devastating. Many seniors feel trapped, unheard, or afraid to speak out. Families and caregivers often struggle to recognize the warning signs or don’t know where to turn for help. Our advocates and ombudsmen step in to monitor, report, and fight for accountability, making sure no senior is left vulnerable to harm.

We help seniors get a better quality of life wherever they live or visit

Remove Fears of Aging

In-depth brand discovery and research help us understand your business, target audience, and market landscape. We conduct comprehensive analyses, including competitor reviews and audience surveys, to uncover valuable insights that inform your brand strategy. This foundational work ensures our creative solutions align perfectly with your business goals and vision.

Build Long-Term Trust

Our logo and visual identity design services focus on creating memorable and impactful brand elements. We craft unique logos that encapsulate your brand's essence, complemented by a cohesive visual identity, including color palettes, typography, and graphics. This helps establish brand recognition and creates a strong, lasting impression on your audience.

Live Comfortably at Any Age

We develop compelling brand messaging and positioning strategies that resonate with your target audience. By identifying your unique value proposition and crafting a consistent tone of voice, we ensure your message communicates authenticity and connects emotionally with your customers. This clarity helps differentiate your brand in a competitive marketplace.

Brand Guidelines Creation

Brand guidelines serve as a comprehensive resource for maintaining consistency in your brand’s presentation. We create detailed guidelines that outline the proper use of your logo, typography, colors, imagery, and messaging. This ensures that everyone involved in your brand's communication adheres to the same standards, reinforcing brand recognition.
fight mistreatment

Neglect

Whether it is a caregiver who forgets, a facility that fails, or a system that overlooks, we step in

report neglect
We Fight Against

Neglect

If a caregiver forgets, a facility fails, or a system overlooks, we step in.
We Fight Against

Abuse

When bruises, humiliation, threats, and isolation silence too many, we take action.
We Fight Against

Fraud

Whether it is one dollar or a life’s savings, we protect what took a lifetime to build
our policy

We fight for every senior’s well-being, rights, and protection

Our Pledge

We stand with seniors—fighting for their care, protection, and peace of mind

No (Worry) Policy

Seniors deserve to age without fear; we handle the battles, so they don’t have to

Care Policy

Every senior deserves dignity, compassion, and the right to be heard and helped

Protect Policy

We don’t just watch for mistreatment—we take action to stop it

Featured Projects

We build the structures
and infrastructure

Quality of Life Checks
Program: Better QOL
Quality of Life Checks
40 Chef Meals at Home
Program: Better Health
40 Chef Meals at Home
Living Better at Home
Program: Better Living
Living Better at Home

"No senior should face neglect or mistreatment, aging is not a crime."

Adeola Adebiyi, President

50M

Seniors Facing Neglect

89%

Seniors Experienced Abuse

13B

Seniors Lost Fraud Money

Our support team of Advocates and Ombudsmen
puts an end to the distress caused by mistreatment

get protection

No senior should ever be punished for getting old

“Aging is a journey, not a punishment—and we’re here to ensure every step is met with dignity, respect, and unwavering support."

Reginald Webb
Co-founder & CEO
we care. we protect.

How it works

Step 1
One Place

Everything you need in one spot: information, guidance, and support—on day one

Step 2
One Number

Call (954) 391-5676 for all your concerns and stop calling here and there for help

Step 3
One Call

A single call is all it takes to get started and we will take it from start to finish

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